Asos

Overview

In collaboration with ASOS for Kandie, I produced an Instagram advert to showcase key clothing pieces and accessories. The objective was to create a visually engaging video that highlighted her handbag and two distinct outfits. Set against an urban yet natural backdrop, the goal was to create a stylish, scroll-stopping video that would connect with Kandie’s audience on Instagram.

Challenges & Approach

The main challenge was achieving a smooth, cohesive transition between the two distinct outfits while keeping the video dynamic and eye-catching. To address this, we employed creative, funky transitions and effects, including a “cloning” technique that duplicated Kandie in the same outfit—designed to catch the viewer’s eye and emphasise each piece in a playful way.

The result

The final video featured seamless transitions and vibrant effects that brought Kandie’s personality and style to the forefront, engaging viewers instantly as they scrolled. The creative approach allowed us to highlight the handbag and outfits in a way that felt fresh, fun, and fashion-forward, perfectly suited to Instagram’s visual-first platform. The result was an eye-catching piece that resonated with her audience, successfully positioning Kandie’s style in a way that felt authentic and memorable.