WG

Overview

For Wear Gearson, a streetwear brand focused on active, stylish menswear, we created a brand video to showcase their latest collection, with an emphasis on a new line of caps. Our goal was to deliver a nostalgic, high-energy video that would naturally integrate the clothing without feeling like a typical advert, capturing the effortless, active lifestyle Wear Gearson embodies.

Challenges & Approach

One of the unique challenges was creating visual cohesion across multiple locations while keeping the fast-paced action of the models running. To achieve this, we chose a cinematic approach with quick edits and a vintage film-grade look, crafting a video that feels timeless yet active, in sync with streetwear culture.

The result

The final video featured fast cuts of the clothing in action, especially highlighting the caps, all set against dynamic urban backdrops. This combination of movement and vintage aesthetic created an engaging, authentic feel that connected with Wear Gearson’s target audience—active, style-conscious males who embrace streetwear. The video successfully presented the brand as effortlessly cool and garnered positive engagement, positioning Wear Gearson’s collection as both timeless and trend-conscious.